An Introduction to WordPress

By December 1, 2016Articles

An Introduction to WordPress

WordPress has been around since 2003 and is used by over 90 million websites on the Internet today. It holds the largest market share in the CMS market. Many users are already familiar with the WordPress CMS and so it requires less training for staff.

Here are a few simple benefits of using WordPress for businesses, designers and developers.

Ease of Use

WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis can be done efficiently. When the website infrastructure and backend development is constructed correctly, if you wish to take on the task of managing your website and make content updates yourselves, the time spent on formatting is greatly reduced.

Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site. This is great for both us as developers and designers as well as your, our client.

No HTML Editing or FTP Software Required

WordPress is a self-contained system and ‘Ow do will always try to ensure that as a client you will not require HTML editing software (such as Adobe Contribute or Dreamweaver) to create content edits such as blog posts or news articles. You can create a new page or blog post, format text, upload images, upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software. We would set all that up for you and provide you with the necessary login details if you wish to manage your website yourself. We do however offer flexible website maintenance and support services where by we can handle all of your content updates for you, allowing you to get on with running your business whilst we take care of your website and online presence. Within our maintenance services we would always keep your software, plugins and security measures up to date which is an essential facet of any modern day website, thus mitigating the risk of your website being hacked or your data stolen.

Search Engines Love WordPress Sites

‘Ow do always ensure our WordPress websites code is very clean, semantic and simple, following all the latest best practices. This makes it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimised for specific keywords, allowing for very precise search engine optimisation. You can also use tags to further enhance your search engine optimisation efforts.

Your Website is 100% Customisable

WordPress acts as the engine for your website. ‘Ow do will always both design and build a bespoke website from the ground up. The look and feel of the site is 100% customised so your branding and identity can shine through on your site and provide a unique experience to your visitors.

Blog / News Ready Functionality Baked In

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins. This is what makes WordPress so powerful. Not only are there 1000’s of plugins on the market, it meets the demand of many users with its flexible framework to allow designers and developers to create and modify layouts and applications by creating custom plugins to handle specific tasks and add bespoke functionality. This means that a website designed by ‘Ow do is fine tuned to your businesses specific needs and the needs of your users / customers.

Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least. This is also helped by ‘Ow do’s hosting services that has a special combination of static and dynamic caching, browser caching and a recent tool called Memecache, which caches your websites content at a server level. This essentially means that your websites load times can be reduced by up to 3 or 4 times what is usually standard. History and research over the years has told us that a website that loads in under 3 seconds is essential to retaining your visitors and converting them into enquiries and paying customers.

Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

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